友善列印 - Ching Hsu Huang, Yu Chuan Huang, Wen Chieh Sung (2008). The marketing strategy of Chinese franchising fast-food restaurant industry: from consumers’ points of view. Journal of Tourism and Travel Research 3(1), 1-18.

Ching Hsu Huang, Yu Chuan Huang, Wen Chieh Sung (2008). The marketing strategy of Chinese franchising fast-food restaurant industry: from consumers’ points of view. Journal of Tourism and Travel Research 3(1), 1-18.

作者: 宋文杰

發表年度: 2008

著作類別: 期刊論文

著作名稱: Ching Hsu Huang, Yu Chuan Huang, Wen Chieh Sung (2008). The marketing strategy of Chinese franchising fast-food restaurant industry: from consumers’ points of view. Journal of Tourism and Travel Research 3(1), 1-18.