隨科技日新月異加上資訊發達，3C 產品推陳出新，人們接觸 3C 產品的機會逐漸增加，使用的頻率也跟著提高。眼睛專注緊盯螢幕，長久下來造成眼睛相關之疾病問題增高，避免用眼過度所帶來的傷害，常見之建議是維持正常生活型態以及適度的讓眼睛休息，而葉黃素的補充對眼睛保養是有一定程度的作用。市面上關於葉黃素相關的保健食品眾多，故本研究將以葉黃素產品進行相關研究，以自行設計之問卷針對消費者對健康食品、葉黃素產品的認知、購買行為及考慮因素做調查。問卷採不記名以 google 表單於網路上發放，限定於大台北地區一般民眾為受測者，共回收 498 份問卷，有效問卷率為 100％。本研究統計，發現大多數人對於視力保健不得宣稱其功效及研究證實不同型態葉黃素之吸收率的認知不足，經過臨床實驗證實效果之產品會提高購買意願。有七成受訪者食用葉黃素產品，其資訊來源主要來自於親友、廣告以及網路之意見，會透過藥局（房）購買，其中食用原因主要以 3C 產品使用頻繁最多，其食用效果主觀性為有效居多，受訪者購買葉黃素產品的因素以功效為主。然而受訪者未食用葉黃素之原因，則是因無食用保健食品習慣。進一步分析發現，視力保健不得宣稱功效以及不同型態葉黃素之吸收率的認知情形將近半成以上民眾不瞭解。葉黃素產品購買消費行為上男性購買比例高於女性，購買葉黃素產品以居住在新北市，年齡介於 41~50歲，以商務業及每月收入 7萬元（含）以上比例最高，但不同性別在購買葉黃素產品比例上並無統計上顯著差異。綜合以上結論，多數民眾願意購買葉黃素來做為預防保健眼睛，而經研究證實可改善眼睛傷害。雖大多數民眾對健康食品與保健食品區別、葉黃素也有一定的認識與瞭解，然並非所有民眾對保健食品、葉黃素有所認識與瞭解。希望本研究之撰寫能夠使政府單位與相關業者配合宣傳正確的認知觀念給民眾，也提供業者瞭解市場需求。

With the rapid development of science and technology and the development of
information, 3C products are constantly being introduced. People's opportunitiesto come into contact with 3C products are gradually increasing, and the frequency of use is also increasing. Focusing your eyes on the screen will increase the risk of eye-related diseases in the long run. To avoid the damage caused by overuse of the eyes, the common advice is to maintain a normal lifestyle and give your eyes a moderate rest. Lutein supplementation is good for the eyes. Maintenance plays a role to a certain extent. There are many health foods relatedto lutein on the market, so this study will conduct related research on lutein products,using aself-designed questionnaire to target consumers’ awareness, purchasing behaviorand considerations of health foods and lutein products. do research. Thequestionnaire was anonymously distributed on the Internet. For the general public in the Greater Taipei area, 498 questionnaires were collected and 498 valid samples were valid. The effective questionnaire rate was 100%.
In this study, it was found that most people lack awareness about the effectiveness claims of vision care products and the absorption rates of different types of lutein.Products proven effective through clinical trials are likely to increase purchase intention. About 70% of respondents consume lutein products, with their primary sources of information being friends and family, advertisements, and online opinions. They typically purchase these products at pharmacies, with frequent use of 3C products being the most common reason for consumption. Subjectively, most respondents perceive the effects of lutein as effective, and the primary factor influencing their purchase is efficacy. However, respondents who do not consume lutein do so due to a lack of habit in taking dietary supplements. Further analysis revealed that more than half of the public lacks understanding of the claims regarding vision care efficacy and the absorption rates of different types of lutein. In terms of purchasing behavior, a higher proportion of males buy lutein products, with the highest purchase rates among residents of New Taipei City, individuals aged 41-50, those working in business sectors, and those with a monthly income of NT$70,000 or more. However, there is no statistically significant difference between genders in terms of lutein product purchases.
In summary, most people are willing to buy lutein as a preventive measure for eye health, and studies have confirmed its effectiveness in improving eye damage. While most people have a certain level of awareness and understanding about health and dietary supplements, including lutein, not everyone is fully informed. It is hoped that this study will help government agencies and relevant industry players promote correct knowledge to the public and provide insights into market demand.

摘要 Ⅰ
Abstract ⅠⅠ
目次 ⅠV
圖目錄 V
表目錄 VⅠ
第一章、緒 論 7
第一節 研究背景 7
第二節 研究動機 7
第三節 研究目的 8
第四節 研究範圍及對象 8
第五節 研究流程 8
第二章、文獻回顧 9
第一節 健康食品概要 9
第二節 葉黃素簡介 11
第三節 葉黃素特性 12
第四節 葉黃素作用 13
第五節 葉黃素型態 14
第六節 葉黃素劑型 15
第七節 市售葉黃素產品 16
第八節 臺灣使用葉黃素之規定及其安全性 18
第三章、研究方法 19
第一節 研究倫理 19
第二節 研究方法 19
第三節 問卷施測 20
第四節 問卷設計 20
第五節 研究假設 20
第六節 資料處理及分析方法 20
第四章、結果與討論 22
第五章、結論與建議 31
參考文獻 33
附錄一 葉黃素規格表 79
附錄二 衛署醫字第1010265083號 80
附錄三 前測問卷 81
附錄四 正式問卷 85

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