教學目標

Objective

面對日趨複雜的行銷環境，無論是B to B 或B to C的市場，行銷方式變化多端，新的行銷策略不斷地在巿場上出現，創業者如何釐清跨域行銷問題的真相，避免掉入銷售惡性競爭的陷阱，是當前重要課題。故本課程結合前期計畫中的校內創新創業機制、區域及國際行銷管理與跨域創業之基礎及進階課程，以培育生技產業跨領域創新創業人才。課程涵括有創業所需之智財專利、技術鑑價、行銷、市場、財務、人才管理及風險評估等九大領域課程。

In the face of an increasingly complex marketing environment, whether it is a B to B or B to C market, the marketing methods are changing, and new marketing strategies are constantly appearing in the market. How can entrepreneurs clarify the truth of interdisciplinary marketing problems and avoid them Entering the trap of vicious competition in sales is an important issue at present. Therefore, this course combines the on-campus innovation and entrepreneurship mechanism, regional and international marketing management, and the basic and advanced courses of cross-domain entrepreneurship in the previous plan to cultivate interdisciplinary innovative and entrepreneurial talents in the biotechnology industry. The course covers nine major fields including intellectual property patents, technology appraisal, marketing, marketing, finance, talent management and risk assessment required for entrepreneurship.

先修科目

Pre Course

無

none

教學方式

Teaching Method

講述、討論。

Oral, discussion or audiovisual teaching.

課程概要

Outline

1.企業家精神與創業人生 2.生物技術鑑價與實務案例 3.創新與研發管理--從專利申請及佈局策略談起 4.企業智慧財產管理之價值 5.新創企業經營管理之正確財務認知 6.成本管理 7.資本預算與財務分析 8.創業戰情室報告 9.全球食品趨勢重點與創新方向 10.Business Model Canvas 簡介與實做：以疫情時期生鮮宅配為例 11.營運計畫書撰寫實務 12.簡報溝通力 13.創業企劃簡報技巧 14.從創意、創新到創業 15.臺灣Amazon電商之國際行銷 16.飲料製造業的國際行銷 17.台灣家樂福之國際行銷 18.研發要跟上市場流行趨勢與行銷4.0。

1.Entrepreneurship and entrepreneur life 2.Biotechnology appraisal and practical cases 3.Innovation and R&D Management--From Patent Application and Layout Strategy 4.The value of enterprise intellectual property management 5.Financial cognition in the operation and management of new ventures 6.Cost management 7.Capital Budgeting and Financial Analysis 8.Entrepreneurship Situation Room Report 9.Global food trends and innovation direction 10.Introduction and implementation of Business Model Canvas: The effect of COVID-19 in the Fresh food Supply Chains 11.Practice of writing business plan 12.Briefing communication skills 13.Startup planning presentation skills 14.Creativity, Innovation and Entrepreneurship 15.International Marketing of Taiwan Amazon E-commerce 16.International Marketing in Beverage Manufacturing 17.International Marketing of Carrefour (Taiwan) 18.R&D, market trends and Marketing (4.0)

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