教學目標

Objective

因應食品產業經營(包括食品開發與經營管理)發展趨勢，進行跨域課程整合，拓展學生多元領域的專業知能與素養，進而培育成為整合食品產業經營管理與行銷專業技能之跨領域人才，能夠應付未來職場上獨立作業，提昇職場競爭力與就業機會，甚具備獨立經營食品相關產業事業能力。

In response to the development trend of food industry management (including food development and management), integrate cross-domain courses, expand students'' professional knowledge and literacy in multiple fields, and then cultivate cross-disciplinary talents who integrate food industry management and marketing professional skills. In the future, work independently in the workplace, enhance workplace competitiveness and employment opportunities, and even have the ability to independently operate food-related industries.

先修科目

Pre Course

無

None

教學方式

Teaching Method

講述、討論

Lectures and discussions

課程概要

Outline

1.科技與文創引領產業新價值 2.食品工業產業經營與展望 3.網路創意行銷 4.食品國際通路策略分析 5.啟動資本的運用 6.台灣食品產業現況與政策分析 7.創業精神與啟程-戀上創業經營團隊 8.食品與服務策略發展分析 9.全球食品產業趨勢與食品消費體驗設計 10.食品消費者價值與行為分析 11.課程分享與討論

1. Technology and cultural creativity lead the new value of the industry 2. Operation and prospect of food industry 3. Creative internet marketing 4. Analysis of the strategy of international food channel 5. Use of start-up capital 6. Analysis of the current situation and policy of Taiwan''s food industry 7. Entrepreneurial spirit and departure - Falling in Love with the entrepreneurial management teamwork 8. Analysis of food and service strategy development 9. Global food industry trends and consumption experience design 10. Analysis of food consumer value and behavior 11. Course sharing and discussion

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