Ching Hsu Huang, Yu Chuan Huang, Wen Chieh Sung (2008). The marketing strategy of Chinese franchising fast-food restaurant industry: from consumers’ points of view. Journal of Tourism and Travel Research 3(1), 1-18.
作者:
宋文杰
發表年度:
2008
著作類別:
期刊論文
著作名稱:
Ching Hsu Huang, Yu Chuan Huang, Wen Chieh Sung (2008). The marketing strategy of Chinese franchising fast-food restaurant industry: from consumers’ points of view. Journal of Tourism and Travel Research 3(1), 1-18.